PT Excite Indonesia Begins Collaboration in Managing Rewards for LINE’s Existing Point Program in Indonesia

Excite (PT Excite Indonesia) announces their collaboration in managing rewards for “LINE”’s existing point program “LINE Point”.
Starting from April 10, 2017, Excite will be managing point redemption for “LINE Point” users in the communication application "LINE", operated by LINE CORPORATION in Indonesia.

Excite, which was founded in 2013, is a joint venture company between one of the largest conglomerates in Indonesia, Sinar Mas Group, and Excite Japan; an internet information services provider in Japan. Excite has experience in managing point programs and rewards. As the needs for point programs to ensure customer loyalty arise, Excite keeps on updating their wide selection of rewards catalog to make it attractive to its users. Within four years, Excite has also established a reliable rewards management system, with the rewards catalog consisting of everyday items like pulsa, shopping vouchers, to even more attractive items such as electronics, gadgets, and household items.



“LINE points” can be redeemed into a discount on LINE Store, or into LINE coins, which in turns can be exchanged for LINE stickers and themes. The collaboration is intended to further expand the selection of rewards beyond LINE Store and LINE coins by utilizing Excite’s redemption catalog.

Excite will continue to actively contribute towards customer satisfaction in the massively growing market of smartphone users in Indonesia.